Airbnb Luxe Reimagines Luxury Travel

Airbnb is getting more focused on luxury travel. Airbnb Luxe is the name of the new service. Airbnb Luxe offers access to unique and spectacular homes with dedicated travel consultants to tailor-made experiences.

With homes that are destinations within themselves, travelers can stay in incredible places, including award-winning homes in New Zealand and South Africa, castles in France, and breathtaking historic villas in Tuscany. Literary fans can explore the beach at The Fleming Villa in Jamaica where Ian Fleming was inspired by his famous spy novels. Others may prefer complete privacy and exclusivity by booking a complete island with its own self-declared time zone. This is possible on the incredible private atoll in French Polynesia, Nukutepipi, composed by Guy Laliberte, founder of Cirque du Soleil and Lune Rouge.

More than 2,000 luxury accommodations

Airbnb Luxe is built on the luxury travel expertise that Airbnb gained with the acquisition of Luxury Retreats in 2017. This new booking opportunity is being launched with more than 2,000 carefully chosen homes around the world, each of which undergoes a rigorous evaluation based on more than 300 criteria to meet the standards in both design and function. This includes increased design standards; from first-class materials and finishes to rooms that are suitable for groups, including the right number of bathrooms that correspond to each bedroom.

“Today's luxury traveler desires more than just high-end accommodations; they seek transformation and experiences that make them feel more connected with each other and with their destiny, "said Brian Chesky, Airbnb co-founder, CEO and Head of Community.

Dedicated travel consultant

When an Airbnb Luxury stay is booked, there is also a dedicated travel consultant ready to ensure that the stay is perfectly tailored to the unique needs of the traveler. The coordination of local tailor-made experiences and activities, and arranging a wide range of services are taken into account. From childcare to private chefs and from massage therapists to personal training sessions in your own private fitness room.

Urban luxury

In addition to chateaux and chalets, Airbnb Luxe will also open the door to spectacular homes to stay in the larger cities. For example, you stay in London in a beautiful Kensington oasis or a Sloane Square penthouse; and in Los Angeles on this exceptional French estate. This year, at least 12 other cities, including Milan, Paris and Austin, will be adding crazy homes.

Increasing demand for luxury travel

The launch of Airbnb Luxe also helps meet the increasing demand from Airbnb guests for luxury accommodations and experiences. For example, the number of bookings with a value of at least $ 1,000 per night has increased over the years. This increasing interest in luxury travel on Airbnb is in line with general trends. For example, analysts believe that the luxury travel market is worth more than $ 200 billion and will increase further in the coming years.